Awarded the “Kranmärkt” label

On the World Water Day 22 March we celebrate that we have been awarded the “Kranmärkt” label. It means that we take stand for the environment by saying no to bottled water. Instead we serve and drink fresh, good for you, locally-sourced tap water. 


“Kranmärkt” is the Swedish water and wastewater association. When we choose to drink tap water instead of bottled water we contribute to a better and more sustainable environment!

In many countries of the world, you have access to clean water around the clock, directly from your tap and yet we choose to drink liters with bottled water per person per year.

There are many advantages to choosing tap water in front of bottled water. Tap water is locally produced and distributed in pipelines, while bottled water must be both produced and transported, causing both unnecessary carbon emissions and waste. The tap water you drink is fresh while the bottled water is transported for a long time and remains in the store for a long time before consuming it.

To inspire others to making better choices and changes for a more sustainability world we have started a Care for water concept. Because we are sure that we together can make a difference! Read more about our sustainability concept, our sustainability measures and what we’re doing to contribute to a better environment at

Together we can make a difference, drink tap water!