Vision, business concept and strategies


First choice for customers in the bathroom and kitchen.

Business concept

Our business concept is based on developing, manufacturing and providing solutions for kitchens and bathrooms as well as service and support of high customer value. Our offering to the market and our customers is based on attractive design, eco-friendly and health-smart products, coupled with high quality and innovation.

Strategy 2020 – Stronger & Faster

We will achieve our vision through profitable growth and focus on:

– Positioning – offering attractive brands and assortment
– Efficiency – Disturbance-free production and world-class processes
– Commitment – be the industry’s most attractive employer