During Thursday afternoon Stjärngalan took place, this year in a digital spirit. Dalarna Business, which arranges Stjärngalan, was giving out awards in eight categories. And it was in the category, brand of the year that Mora Armatur was awarded first place for the brand journey.
– We are very happy and proud to receive this award. For nearly a century, Mora Armatur have driven the design development in Scandinavia. Almost a year ago, we began our brand journey by launching a completely new range of products where we explored new innovative technology and created products that meet professionals' demands for design, function and quality. With this opening, we took the opportunity to develop the brand's visual identity and enhance its experience. Being awarded such nice award creates an internal pride and confirmation that we are doing a good job. A feeling we will take with us further in to our continued implementation process, says Malou Carlsson, brand and product range manager.
The jury's motivation for this year's brand is:
“The company dares and succeeds in creating a brand platform with genuine Mora as a brand for its products. With a stylish and modern font, they succeed in distinguishing their products in a competitive market.”
