Differentiation gives broader market coverage
FM Mattsson Mora Group’s products are sold under four brands: Mora Armatur, FM Mattsson, Damixa and Hotbath. The strength of these brands is one of the Group’s most valuable assets.
We place great emphasis on clearly positioning our brands in an optimal way in our prioritized markets.
In order for FM Mattsson to be able to develop its market-leading position, it is important to build on areas where the brand already has a strong position, such as reliability, sustainability and function. Mora Armatur will continue to be a premium brand which challenges the norms and is an important part of the interior design wherever it is used. Damixa will build on its strengths with Danish design and good quality. Hotbath, with a wide range of stylish, trendy products, will continue to focus on further developing sales in the Netherlands and establishing itself in selected export markets.